Human nature draws us to things that are shiny and new; it’s a tendency that crosses all geographical and cultural boundaries. There are departments, businesses and in fact entire industries whose primary purpose is to leverage this tendency into sales and profit. These forces are active on us whether we are aware of it or not throughout most aspects of our personal and professional lives. When starting a new project what comes to mind first? What are the juicy bits everyone wants to jump into – Site Planning, Equipment Selection, Color Pallets, and Architectural Details? While those of us trained to operate within a regulated industry may be slightly more aware of these internal and external forces acting upon us, or at least the unbalanced focus on the end product, we are far from immune. How do we resist the temptation to shortcut thorough evaluation and jump straight to pre-conceived solutions? Simple – Focus on the Process.
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